By the end of this guide your portfolio will be synced into MarketRent, categorised as Reviewable, Let-only, or Vacating, and refreshing automatically overnight.

MarketRent connects to most major property CRMs. Connect yours once and your whole portfolio syncs in, so every rent review starts with the property, tenancy, landlord and tenant details you already hold. You carry on working in your CRM exactly as you do today, and the outcome of each completed review is written back to it.

  1. Request the connection in your CRM

    The connection starts in your CRM, not MarketRent: open its integrations screen and request the MarketRent connection.

  2. Choose your provider in MarketRent

    In MarketRent, open Settings and go to the CRM connection screen. Choose your provider, enter your agency reference, and save.

  3. Watch the first sync come through

    Your whole portfolio syncs in on first connection. Use the sync logs and the synced properties list to confirm records are arriving as expected.

  4. Check your portfolio counts

    MarketRent categorises every synced property automatically: Reviewable for active periodic tenancies, Let-only for properties kept as comparables, and Vacating, which is excluded. Check the three counts match what you expect from your CRM.

  5. Assign property managers

    Bulk-assign reviews to property managers using the postcode filter, or map them automatically from the negotiator field in your CRM. Every review then lands on the right person's list from day one.

  6. Add what your CRM does not hold

    Set your company details, branding, email templates, default rent indexation, review offset, and chase timing in Settings. Add EPC matches and extra comparables property by property as you review. See where comparables come from.

What syncs from your CRM

Once connected, MarketRent keeps these fields in step with your CRM:

  • Property addresses and references
  • Current rent and rent frequency
  • The tenancy and rent dates your CRM holds
  • Landlords and tenants, with their contact details
  • Property type and bedrooms, where available

What you set in MarketRent

Your CRM covers the portfolio data. Everything below lives in MarketRent, and most of it is set once, in Settings:

  • Company details, branding, and email templates
  • Default rent indexation and the review offset that flags reviews early
  • Chase timing for landlord and tenant follow-ups
  • EPC matches, property condition, age band, and floor area
  • Extra comparables, including third-party data
  • Property manager assignment

Good to know

  • The sync runs overnight, so a tenancy updated in your CRM today is current in MarketRent tomorrow morning.
  • When a review completes, MarketRent writes the outcome back to your CRM, so the record there stays current.
  • While the first sync runs, set up your branding and email templates so your documents are ready before your first review.
  • Further integrations with software, data, and tenancy referencing providers are planned over the course of 2026.
  • For a quick indexed reference point on any single property, the free Rent Indexation Tool works without an account.

Where next

Run one review end to end to see the whole workflow: How to run a rent review from start to finish. For the rules every review now follows, see our complete guide to rent reviews under the Renters' Rights Act.

This guide is general information for letting agents in England, not legal advice.